PRESS RELEASE

SAN DIEGO, Calif.– March 19, 2026—AristaMD, a technology-enabled clinical services organization solving for the specialty care challenges faced by risk-bearing primary care provider organizations, today announced the appointment of Matthew Cerullo as Senior Vice President of Growth.

Cerullo brings more than 15 years of experience building and scaling revenue organizations across healthcare SaaS and enterprise health systems. Throughout his career, he has partnered closely with physician practices and health systems to design custom solutions that strengthen care delivery for high-impact chronic conditions while aligning operational execution with value-based care strategies and evolving CMS payment models.

“Healthcare should never be about transactions. It should be about transformation,” said Keith Pinter, CEO of AristaMD. “Matt understands that solving access challenges requires trust, alignment and long-term partnership with healthcare organizations and primary care providers. He brings the discipline to scale and the heart to ensure we stay focused on improving specialty care access for patients who too often fall through the cracks.”

In his role at AristaMD, Cerullo will lead growth strategy and commercial execution as the company expands. He will collaborate with primary care practices and health systems to design practical, scalable specialty models that reduce unnecessary referrals, improve care coordination and support value-based performance goals.

“Primary care teams are carrying an enormous burden, and specialty access remains one of the most persistent friction points in healthcare,” said Cerullo. “Growth, to me, means working alongside our partners to remove that friction, building sustainable solutions that support clinicians and deliver better outcomes for patients.”

Cerullo most recently served as Chief Revenue Officer at BrainCheck, where he led sales and customer success and helped scale partnerships with major healthcare organizations. Prior to that, he held senior commercial leadership roles at RealTime Medical, where he helped expand the company’s presence with health systems and post-acute providers nationwide.

Earlier in his career at Medline Industries, Cerullo held progressive leadership roles across integrated delivery networks, partnering with healthcare organizations across the continuum of care.

Throughout his career, Cerullo has helped establish strategic partnerships with organizations including athenahealth, MDVIP, and Roche Diagnostics, helping healthcare organizations strengthen care delivery and improve operational performance.