Meet Our Team

Brooke LeVasseur is the CEO of AristaMD and has 20 years of leadership experience launching new, innovative healthcare products and solutions to payers and providers, including software and eConsult solutions. As an established entrepreneur and an innovative leader, Brooke has deep experience identifying, developing and launching new business offerings while managing teams to achieve operational goals. Her expertise spans the healthcare spectrum, from consumer health to devices and diagnostics.

Brooke has led teams to successfully commercialize new, innovative healthcare tools and gain widespread clinician adoption and reimbursement. She has held executive roles at Thomson Reuters, Veracyte and Sequenom, as well as an array of consultant roles at industry-leading investment and healthcare companies such as Kleiner Perkins Caufield & Byers, Versant Ventures, Illumina, Cypher Genomics and GRAIL.

Brooke spends her time outside work in the ocean or hanging out with her husband, two kids and two kittens.

Pamela Gould, RN, MHA, is a registered nurse with an extensive clinical background, who brings over 20 years of healthcare industry experience in nursing and innovative healthcare sales leadership. Pamela’s healthcare career began with clinical nursing in the acute, sub-acute, home-health care, and case management settings. As her experience grew, she transitioned her focus to healthcare sales, sales management and training within the specialty pharmacy, provider and payer contracting industries.

Throughout Pamela’s career, she has had proven success in team leadership, strategic planning, market analysis and business development, significantly growing employer revenues and profit margins. Prior to joining AristaMD, Pamela served as the senior vice president of payer strategies for Happify Health, a digital therapeutic solutions company headquartered in New York, NY. At Happify, she oversaw national sales efforts to managed care insurers. Pamela holds a master’s degree in healthcare administration from Worcester State University and a registered nurse (R.N.) degree from Becker College. She is an active member of the American Nurses Association, American College of Healthcare Executives, and The Project Management Institute.

Pam is a nature buff who enjoys spending her free time hiking, gardening, or partaking in winter sports with friends and family. She also enjoys antiquing and integrating new finds with her love of interior design.

Eric Urquiza, Sr. Vice President of Operations & Client Experience, has close to 20 years of experience driving transformational healthcare IT programs, advancing patient care, improving access and outcomes for patients through technological solutions. He has been successful in leading many strategic client relationships and increasing provider adoption of telehealth solutions, ultimately leading to strong efficacy for underserved populations throughout the country. Eric holds a Master of Business Administration from the University of Redlands.

Eric lives in Southern California with his wife and two children, both currently studying in college.

Dr. Ed Cladera, Medical Director of AristaMD, brings years of experience in healthcare and currently practices Hospitalist Medicine as a board-certified Internal Medicine physician. He is privileged at two of the top five hospitals in the San Diego area and has received multiple recognitions from thankful patients and families.

Dr. Cladera received his M.D. degree at Michigan State University, College of Human Medicine and completed his residency training at the University of Tennessee. Prior to his medical training, Dr. Cladera has worked as a research scientist at Parke-Davis Pharmaceuticals, Department of Biochemistry, and Pfizer Global Research and Development, Cardiovascular Therapeutics, Department of Molecular Science and Technology. Ed Cladera brings his experience in clinical medicine to the forefront of telehealth with AristaMD.

Ed’s passion is spending time with his daughter. He enjoys the beaches and trails that San Diego has to offer on weekend excursions with his family — he avoids thinking about lake-effect snow. He relaxes reading history, listening to Classical and Latin music (but never both on the same day) or performing midnight DIY projects.