Meet Our Team

Brooke LeVasseur

Brooke LeVasseur

CEO

Brooke LeVasseur is the CEO of AristaMD and has 20 years of leadership experience launching new, innovative healthcare products and solutions to payers and providers, including software and eConsult solutions. As an established entrepreneur and an innovative leader, Brooke has deep experience identifying, developing and launching new business offerings while managing teams to achieve operational goals. Her expertise spans the healthcare spectrum, from consumer health to devices and diagnostics.

Brooke has led teams to successfully commercialize new, innovative healthcare tools and gain widespread clinician adoption and reimbursement. She has held executive roles at Thomson Reuters, Veracyte and Sequenom, as well as an array of consultant roles at industry-leading investment and healthcare companies such as Kleiner Perkins Caufield & Byers, Versant Ventures, Illumina, Cypher Genomics and GRAIL.

Brooke spends her time outside work in the ocean or hanging out with her husband, two kids and two kittens.

Kelsey Mellard

Kelsey Mellard

President

Kelsey P. Mellard is the President of AristaMD. She joined the AristaMD leadership team when AristaMD and Sitka formed a single company in November 2023. Kelsey was the CEO and founder of Sitka, a virtual, value-based multi-specialty network. With years of experience across the healthcare system, she has been a leader in healthcare innovation across companies within the healthcare, government, and technology industries.

Previously, Kelsey led Health System Integration for Honor, a technology-backed home care company. Before this, she led the development of the Post-Acute Care Center for Research. She also served in VP roles at naviHealth and UnitedHealth Group and was on the initial team to establish the Center for Medicare and Medicaid Innovation.

Kelsey volunteers with the Rock Health Foundation and Accountable for Health boards. She also sits on The Springs Senior Living board and advises several early-stage companies in senior care and women’s health. She received her Bachelor of Science in Community Health from Winona State University and a Master’s in Public Administration from the University of Kansas.

Julia Jezmir, MD, MBA

Julia Jezmir, MD, MBA

Chief Medical Officer

Julia Jezmir, MD, MBA, is a primary care physician with a background in value-based care and digital health. Dr. Jezmir has dedicated her career to addressing access to care and improving care delivery. She joined AristaMD following its merger with Sitka, where she was Chief Medical Officer. Prior to Sitka, she served in a dual role as the VP of ACO REACH & GPC Growth and as the NY market Associate Medical Director with ConcertoCare, an in-home value-based primary care provider for seniors and adults with complex care needs.

Dr. Jezmir has expertise in value-based care performance and digital health, working with health plans and provider groups, including Blue Shield of California, Devoted Health, Atrius Health, and Lyra Health. She also currently serves as an advisor with a number of healthcare startups. Dr. Jezmir started her career in international health, working in operations with Partners In Health and AMPATH.

She is a board-certified internal medicine physician, completed her medical degree and Master of Business Administration at Stanford University, and trained in internal medicine primary care at Brigham and Women’s Hospital and Atrius Health. Most importantly, ask her about Kansas City BBQ!

Pamela Gould, RN, MHA

Pamela Gould, RN, MHA

Chief Growth Officer

Pamela Gould, RN, MHA, is a registered nurse with an extensive clinical background who brings over 20 years of healthcare industry experience in nursing and innovative healthcare sales leadership. Pamela’s healthcare career began with clinical nursing in the acute, sub-acute, home-health care, and case management settings. As her experience grew, she transitioned her focus to healthcare sales, sales management and training within the specialty pharmacy, provider and payer contracting industries.

Throughout Pamela’s career, she has had proven success in team leadership, strategic planning, market analysis and business development, significantly growing employer revenues and profit margins. Prior to joining AristaMD, Pamela served as the senior vice president of payer strategies for Happify Health, a digital therapeutic solutions company headquartered in New York, NY. At Happify, she oversaw national sales efforts to managed care insurers. Pamela holds a master’s degree in healthcare administration from Worcester State University and a registered nurse (R.N.) degree from Becker College. She is an active member of the American Nurses Association, the American College of Healthcare Executives, and The Project Management Institute.

Pam is a nature buff who enjoys spending her free time hiking, gardening, or partaking in winter sports with friends and family. She also enjoys antiquing and integrating new finds with her love of interior design.

Eric Urquiza

Eric Urquiza

Chief Client Officer

Eric Urquiza has over 20 years of experience driving transformational healthcare IT programs that elevate patient care and enhance outcomes through innovative technological solutions. His extensive experience includes successfully leading strategic client relationships and fostering increased provider adoption of telehealth solutions. This has resulted in a tangible impact, particularly in improving efficacy for underserved and vulnerable populations on a national scale.

Prior to joining AristaMD, Eric played key leadership roles at AccessHope, a wholly-owned subsidiary of City of Hope, where he spearheaded the implementation and client services strategy for an oncology telehealth startup. His experience also extends to leadership roles in client and project management teams at Oracle Cerner and Omnicell, Inc.

Eric holds a Master of Business Administration from the University of Redlands. Residing in Southern California with his wife and two college-studying children, he remains dedicated to driving positive change in healthcare through innovative solutions and strategic leadership.

Clay Gulick

Clay Gulick

Chief Technology Officer

Clay Gulick is an experienced technical leader and entrepreneur with a 30-year proven track record of delivering successful solutions to companies from startups to Fortune 500.

Leveraging decades of healthcare industry experience, Clay has led the delivery of secure, compliant and effective technology for a wide variety of companies in different phases of growth.

Clay is passionate about improving healthcare systems by bringing modern technology and intuitive user experiences to the clinical setting. He believes that effective technology reduces barriers to care delivery – that health technology should be as simple and easy to use as consumer-grade applications while supporting robust enterprise features and security.

He’s successfully applied this approach to healthcare applications in claims adjudication, Medicaid logistics, community health networks, diabetes prevention, medical nutrition therapy, care coordination, caregiver support, patient outreach, RPM, home health and more.

Clay’s focus on health, wellness, nutrition and fitness extends to his personal life. When he’s not behind a computer, he can usually be found in the gym training for an upcoming competition.